In today’s what-have-you-done-for-me-lately music ecosystem, when a recording artist, rap or otherwise, is able to create and nurture a niche audience, something Redd has been able to accomplish, he or she must do everything in their power to not fuck that up.

Given that Redd has amassed a cult following by appealing to a more underground audience, a mainstream-focused approach could’ve been a death blow to Redd’s budding career. But would he have been ready to capitalize on his newfound popularity? Would Quality Control, with whom he signed to manage his career in February, have tried to steer his music after from its gritty aesthetic toward radio-land? Everyone would have wanted a taste of the flavor of the month. Over the weekend, Drake surprise dropped two new singles - 'Gods Plan' and 'Diplomatic Immunity' - that are billed as a project called Scary. Album art submitted here must be different from the albums original cover. 1 hit would have brought an unparalleled increase in exposure. Drake Accused of Stealing Scary Hours Cover Art. This website uses cookies to ensure you get the best experience on our. cover and wished it look different Well, your incredibly specific search is over. That 'Rover 2.0'-BlocBoy's follow-up single featuring another superstar in 21 Savage-has failed to achieve any similar prominence doesn't bode well.įor Redd, a verse on a No.

Regardless, such instantaneous, large-scale success so heavily indebted to Drake means it will be more difficult for BlocBoy to break free from the Drake connection in the minds of a national audience. A closer parallel is Memphis rapper BlocBoy JB, who shot from regional talent to owner of a top-five hit in the country on the strength of a heavily involved Drake feature for 'Look Alive.' Perhaps Drake, aware of past criticism for his vulture-esque tendencies, thought it better to give the newcomer the headlining slot on a brand new song, rather than jumping on an already-hot remix.

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