A recent survey from PageFair, and advertising and ad-blocking analytics firm, showed that 74 percent of American ad blocker users said that if they encounter an ad block wall, they simply leave the site. “In other words, users can choose whether or not they want to pay for the content by viewing ads and giving tracking technologies access to their browsing session.”Īll of the people I spoke to emphasized that, while they don’t go out of their way to disable anti-ad blocker popups, they don’t necessarily think they’re an effective way to get users to allow ads on a page. “They create a clear and transparent mechanism that forces the user to think about the cost of accessing that website,” Tillman said. Jeremy Tillman, director of product at Ghostery, told me via email that the company is philosophically “fine” with these walls. But even it does not block many anti-ad blocker popups.

Ghostery, a privacy plugin, monitors and detects your browser’s communication with different servers to allow you to block tracking and ads.

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